Overeating… “Oops I did it again!” 

 October 9, 2018

By  jennifer@thinkingnutrition.co.nz

“Why did I eat so much… again?”

You have goals – goals to eat better, to stop fighting with food, to stop being controlled by food, to get to your natural weight, to maintain it effortlessly, to stop the yo-yo cycle of restricting and over-eating.

And you’re sitting down for dinner, you feel good because you’ve eaten well today, and now you’re faced with a plate of delicious food, it smells so good – no problem, you think to yourself. But then for some reason, once you start eating, enjoying the taste, you just can’t stop.

1, 2, 3 more mouthfuls… you just keep going, 4, 5, 6, when will it stop?​​

You feel your tummy filling up, it’s telling you it’s had enough, but for some reason you just keep eating and eating, now your tummy is stretching, but you just keep eating until the plate is empty… and you feel uncomfortable, bloated and guilty.

“Why did I do that? Why do I keep eating so much?”

It’s the million dollar question and there are a tonne of reasons why each of us does this – myself included. But let’s take a quick look at some of the reasons…

Ignoring Your Hunger and Fullness Cues

Many of us grew up in families where we were taught to ignore our hunger and fullness cues – “finish everything on your plate! there are starving children in Africa!” kind of thing.

It seems like a small thing, but that repeated teaching day in and day out, over years and years has taught you not to trust your body.


Dieting Damages Your Hunger and Fullness Cues

If you’ve spent years dieting on and off, you’ve invariably ignored your hunger and fullness cues during that time. Because dieting is about eating set quantities of food at set times – it totally ignores what your body wants or needs, and instead dictates what you’ll eat, no matter how you feel.

A lot of women who’ve dieted say that they not only used to ignore their hunger, but they’d often eat when they weren’t hungry, because that was what their diet plan told them to do – and they didn’t want to risk being hungry before the next assigned meal in their diet plan.


I Am Listening To My Fullness Cues But I Still Keep Overeating

Maybe you’re already trying to eat intuitively, to listen to your body and to stop eating when you feel full. Only you can’t. You just can’t stop. For some annoying reason you keep on eating until you’re so full you feel uncomfortable. What’s with that?!

History my friend. If you’ve deprived your body of foods you enjoy, that taste great, through dieting or food rules or whatever, your body and subconscious mind remember that. And they don’t trust you. Yet.

“Will she start dieting again?” “Is this my last chance to eat a big meal like this?” “Is she going to stop me eating good food like this again?” “I can’t remember the last time I tasted anything so yummy?!”

The answer is usually found in your history – so take a look back at how you’ve treated food in your life in the past. What do you see? The answer to your overeating is found there. Once you’ve found the cause, it’s so much easier to fix it, because you can understand why your body is doing what it’s doing. Ultimately your body is trying to help you survive, it may not seem like it – but it is. So remember to nurture and take care of your body on your journey, rather than fighting and being at war with it.

Jennifer xo.


Hey, I’m Jennifer. I help women transform their relationship with food, their body and weight, so they can ditch the guilt and shame, and focus on more important stuff - like living a happy and healthy life!

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