It’s an easy mistake.
Millions of people make it every day.
I’d made it too. Believed the hype. Believed the lies.
If I could just do it right this time, my lovely client would be sorted.
What hype? What lies?
That a diet is the solution to our problems.
Did you know that 95% of diets fail? Read that again – 95% fail.
That’s a miserable success rate, right? 5% success.
Would you sign up for heart surgery with a surgeon who had a 5% success rate?
Me neither. Yet we hand over our dollars (& self-esteem) to diet companies without blinking.
Sure, people lose weight on diets like Weight Watchers and other programs. I’m not disagreeing with that.
In fact Weight Watcher’s business model is built on your ability to fail at dieting. Pretty rude, don’t you think?
Weight Watchers business plan says their members have “demonstrated a consistent pattern of repeat enrollment over a number of years.”
Former CFO Richard Samber explained their business was successful because the majority of their customers regain the weight they lost, or in his words: “That’s where your business comes from.”
It’s the perfect (albeit completely unethical) business model.
Said psychologist Traci Mann in an article for Slate.com, “People give Weight Watchers the credit when they lose weight. Then they regain the weight and blame themselves.”
Rinse and repeat. Rinse and repeat.
Is that what you’re thinking?
Well maybe you could – if you’re prepared to eat the same foods, in the same precise amounts, every day for the rest of your life.
That’s what “successful weight losers” do. And they exercise at least 1 hour every day of the week too.
They are never NOT thinking about their weight, say researchers.
Now in the dieting world that might sound like dedication and success.
But in many (many) ways that behaviour has parallels with an eating disorder. Truth.
Do you want that life? Or do you want to enjoy your life and enjoy food again?
I’ve discovered the most successful path to health is through Intuitive eating.
Intuitive eating is a nutrition philosophy based around understanding your body’s natural hunger signals. Respecting your body.
It’s about making peace with food. Ditching the food rules. Honouring your feelings.
And finally, it’s about “gentle nutrition”. Nutrition that nurtures your body. Rather than stresses and hurts your body.
I’m working deeply on understanding and creating some amazing intuitive eating experiences for you.
I hope you’ll join me on this new and exciting journey.
(Signing off forever from the diet and weight-loss industry).
P.S. I don’t want you to feel bad about this, it’s not meant as an attack on you or your personal choices. We’ve all been sold a pack of lies and it hurts to know that – I get it. So if you want to chat or know more you can email me any time.